San Francisco and the Gold Rush of the 1800's is where the Levi's story began with Levi Strauss realising the miners’ need for a more durable pant. Fast forward to the 1950’s and 1960’s and Levi’s had become the jean worn by rebels and
rockstars. For people who lived their lives in these clothes. Now Levi's is the "purest wearable form of authentic self-expression". The jeans markings become memories of life and adventures you'll never forget. In recent years, using sustainable materials and no harmful chemicals, along with less water has become a key part of Levi’s ethics. Shop Levi's women's favourite style jeans like the 711 mid rise skinny jean, 721 high rise skinny jean and 712 mid rise slim fit jean and of course the 501 cropped jean.